This ad project was a loyalty program activation campaign for the popular fast-casual restaurant franchise Chipotle Mexican Grill. The retargeting campaign ran on Facebook and Google's Display networks for a period of 2 months and collected of 9.3 million total impressions. 

Running across July and August of 2016, the campaign was aimed at generating customer awareness for the company's recently launched Chiptopia program, specifically, reminding people that they needed to officially register in order to qualify for rewards.  

I worked alongside the Chipotle marketing team to draft and design 3 unique ad collateral packages, each with a full array of standard display formats. The design and copy of the materials combines my own ideas and input with some of the existing materials and brand assets provided by their team.

Like many brick-and-mortar restaurant chains, Chipotle had limited experience with retargeted display advertising based on an existing customer list. This campaign served as a test case, and once it had proven successful, a model framework for future campaigns.