Finsophy is a financial holding company committed to developing innovative new banking technologies and platforms. Their team came to me looking for a future-facing brand re-design, centered around a new logo and font.  

The top priority was conveying a feeling of trust and gravitas, while also incorporating their four current financing mission areas: outer space, earth conservation, sustainable energy, and medical research.

In the final logo design, these primary mission categories are represented by the four diagonal bars with each bar color corresponding to a specific program focus. The four balanced lines sets up a convincing and appealing gradient, while also conveying the image of financial bar graph.

More subtle symbolism includes: an upward facing arrow,  a mountain (stability, long-lasting), a roof or tent (shelter, community) and the letter 'F' for Finsophy.  In terms of fonts, I chose Nevis and DinC which are both friendly and approachable, while also appearing modern and professional.