During my time working for Petrolicious, I was able to create a variety of ads for their brand partner Rolex. These ad campaigns were largely built around the announcement of Rolex as the official Timekeeper of Petrolicious, and included a long list of organically embedded advertising content.

The primary directive of the work was to replicate the look and feel of the dark green Rolex branded racing clocks that are common in F1 and other popular racing circuits. The ads were interactive and displayed an accurate-to-the-second time display synced with the web visitors IP addressed.